• Makedonski Telekom launched its New Year’s campaign with a message of friendship and tolerance

• The campaign is present in all ten European countries of the Deutsche Telekom Group

At a time when the world is more divided than ever, Telekom is launching its New Year’s campaign with the message "Connection begins when barriers break". The campaign inspires connection, reminding people to try and reach out to others since, despite the differences, we can still find common ground.

Even though the world is more connected than ever, individuals are more and more divided, many of them living in isolated "social bubbles", accepting only those who look, think, and act like them. This growing division weakens the collective ability to understand and embrace diversity.

"As a brand, we want to connect people. We want to make it clear that it is important and possible to break down the barriers that keep us distant from each other," explains Ulrich Klenke, Head of Brand at Deutsche Telekom. "Our company is committed to social cohesion and greater tolerance and it does not tolerate any hatred or incitement, discrimination, racism, or extremism. We stand for what connects people, societies, and cultures.”

Connection begins when barriers break

The New Year’s film is a modern fairy tale about two young girls, who live in different worlds, separated by a pane of glass. Despite the separation, they still start a close friendship. Their childlike openness and curiosity triumph over the invisible barriers of prejudice and tension that society has built between them. The story builds to a powerful moment when the girls exchange New Year’s gifts, realizing they had the same idea all along. One girl gives a brick, the other a rock, symbolizing their mutual plan to break the glass wall, once and for all. When the barriers are finally broken, the girls put an end to the physical division which also marks the beginning of their true connection.

Telekom is showing its New Year’s campaign in ten countries in Europe: Macedonia, Slovakia, Austria, Croatia, Montenegro, Germany, Poland, Romania, the Czech Republic and Hungary.

The video clip was directed by the award winning German director Alex Feil, who is behind famous video clips like The Small Escape or Edekarus. He was assisted by Mortimer Hochberg, director of photography. The music was composed by the German studio Supreme Music.

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